Create and Scale Distribution 100+ Pieces of Content Weekly

Introduction

Developing reliable, quality content that translates to business outcomes is difficult for most businesses. Without systems, teams become bogged down very quickly. Automation platforms such as Make.com and Airtable can turn this into a streamlined process.

Building Your Content Team Structure

The first mistake in scaling content is not clearly defining team roles and responsibilities. As the presenter notes, "They really haven't clearly identified their team, all the different roles, what their responsibilities are, and what they're accountable for."

Essential roles include:

1. Content Creator: Usually the CEO or subject matter expert creating primary content

2. Program Architect: The strategic leader ensuring business results

3. System Manager: Runs your content system (Airtable, monday.com)

4. Production Specialists: Video editors, copy editors, and graphic designers

   
   

Each role needs clear documentation and onboarding materials to function efficiently.

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Defining Content Types and Priorities

After establishing your team, define the types of content you'll create. Content types focus on creation, while workflows handle production and distribution.

Different content formats (YouTube videos, workshops, podcasts) might share similar workflows after recording, but the creation process differs. Document:

• Team members responsible

• Recording processes and checklists

• Launch dates

• Potential blockers

Most importantly, prioritize your content types: "If you try to create all of this at once, you're going to get overwhelmed." Focus on one type delivering results before adding more.

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Creating Scalable Content Workflows

Now establish workflows for production, repurposing, and distribution. This is where automation tools shine.

A single YouTube video can generate multiple pieces:

• Main YouTube video

• Podcast episode from audio

• Vertical clips for Instagram/TikTok

• Square format for LinkedIn

• Blog post from transcript

Document workflow priorities, distribution channels, transformation notes, and team responsibilities.

"The process of creating these guidelines and SOPs is extremely important because you don't want to find yourself in a situation where you have the same repeat errors happening over and over again."

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Implementing a Content Calendar

Finally, map workflows onto a content calendar for consistent distribution.

Your calendar should include publishing platforms, frequency, and team responsibilities. With Make.com, you can set up automatic notifications for team members when tasks are due.

Key Takeaways

Building a system that produces 100+ content pieces weekly requires proper structure and automation:

1. Define clear team roles with documented responsibilities

2. Prioritize content types one at a time

3. Create detailed workflows for production and distribution

4. Document everything with guidelines

5. Implement a consistent publishing calendar

   
   

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By implementing these strategies using no-code tools like Make.com, Zapier, and Airtable, you'll transform content creation from a struggle to a systematic process delivering consistent results.