top of page

Effortlessly Automate a Lead Generating Machine with Make.com

Writer's picture: Riolyn MurrayRiolyn Murray
Automate Lead Generation | Growwstacks

Introduction: The Power of Automated Lead Generation


Digital landscapes today, that are dynamic and fast-paced, often have the tendency to be target-driven. One of the many factors that require an substantial amount of time and effort for any individual in the workspace is manually going on the hunt for lead prospects and simultaneously coming up with customized content demands.


Automation is the solution that works best in this scenario to transform one's workflow. It serves as a way to level up from manual techniques. Be it identifying potential clients or dispatching tailored content calendars with posts and images, artificial intelligence works wonders. My personal suggestion would be to incorporate Make.com in your workflow and automate every step. This comprehensive guide will give you that exact know-how to simplify your work process


Understanding the Automated Workflow


Lead Generation and Content Creation Workflow

This automation system combines several powerful elements:


  • Lead scraping from Yellow Pages (or similar directories)

  • Website analysis using AI

  • Automated content calendar creation

  • AI-generated images for social media

  • Personalized voice messages

  • Automated email outreach


The best part? You will not need to have any prior knowledge of coding to build this system. Mentioned below are the steps that will break down each component and explain how they work together.


Setting Up the Lead Generation Foundation


Configuring the Lead Scraping Module


Make.com's Apify Integration | Growwstacks

The first step involves setting up an Apify actor to scrape leads from Yellow Pages. Here's how to configure it:


  • Create an Apify account (free to start)

  • Go to the the Apify store and then look up "Yellow Pages US Scraper"

  • Connect Apify to Make.com

  • Configure the actor with:


  1. Search parameters (e.g., "plumbers")

  2. Location (e.g., "Los Angeles")

  3. Maximum results (start with 10 for testing)


Pro Tip: When testing your workflow, always limit the initial scraping to 10 results to preserve your API credits and reduce processing time.


Website Analysis and Contact Information Extraction


Once we have our initial leads, the system needs to:


  1. Extract website URLs from the Yellow Pages data

  2. Visit each website to find contact information

  3. Store relevant business details for personalization


Building the AI Content Generation System


The magic of this automation lies in its ability to create personalized content for each lead. Here's how the AI components work together:


Website Analysis Using Perplexity AI


The system uses Perplexity AI to analyze each business website and understand:


  • Core services offered

  • Target audience

  • Brand voice and positioning

  • Unique selling propositions


This information feeds into the content generation process, ensuring all created content is relevant and personalized.


Content Calendar Creation


Content Calendar Template | Growwstacks

The automation creates a comprehensive content calendar including:


  • Platform-specific posts (Instagram, Facebook, Twitter, LinkedIn, Pinterest)

  • AI-generated images for each post

  • Optimal posting schedules

  • Content status tracking

  • Performance notes


AI Image Generation with DALL-E


AI Image generation using DALL-E 3 | Growwstacks

For each social media post, the system automatically generates relevant images using DALL-E 3. This ensures:


  • Consistent visual branding

  • Platform-appropriate image sizes

  • Relevant imagery for each post topic

  • Professional-looking content


Automated Outreach and Delivery


Personalized Voice Messages


 Text-to-speech Configuration with OpenAI

A unique feature of this system is the generation of personalized voice messages. These messages:


  • Introduce your business

  • Reference specific details about the prospect

  • Offer value upfront (free content calendar)

  • Sound natural and professional


Email Automation


Email delivery setup | Growwstacks

Final stage of the automation workflow showing the email delivery setup

The final step involves sending personalized emails that include:


  • The prospect's custom content calendar

  • AI-generated voice message

  • Clear value proposition

  • Easy access to the content through Google Drive


Best Practices and Tips


To get the most out of this automation:


  1. Quality Control


  • Regularly review generated content for quality

  • Set up notification triggers for important events

  • Monitor email delivery and response rates


  1. Optimization


  • Start with small batches to test effectiveness

  • A/B test different email templates

  • Refine AI prompts based on results


  1. Scaling Considerations


  • Monitor API usage and costs

  • Set up error handling and notifications

  • Create backup workflows for critical components


Ready to Start Automating?


This powerful lead generation system can transform your business development process. Here's how to get started:


1. Book a Free Automation Consultation Call at https://www.growwstacks.com/get-free-automation-consultation to discuss your specific needs and requirements.


2. Get started with Make.com using our special offer: 10,000 free operations when you register through our magic link https://www.make.com/en/register?pc=growwstacks


3. Have specific automation requirements? Contact our experts at admin@growwstacks.com


Required Tools and Services


To implement this automation, you'll need:


  • Make.com account

  • Apify account (free tier available)

  • OpenAI API access (for DALL-E and GPT)

  • Perplexity AI API access

  • Google Workspace account

  • Gmail account for email delivery


Conclusion and Next Steps


Implementing automation in lead generation and content creation can truly and greatly enhance your business growth. The detailed Make.com workflow illustrated above defines the effectiveness and scalability automation has to offer while integrating various tools and services.


One can start with small steps, conduct thorough testing and the gradually expand their automation requirements as and when they observe positive outcomes. Mentioned below are steps that one must keep in mind:


  • Initiate with a small test group

  • Assess content quality

  • Measure response rates

  • Refine based on feedback


Step away from the manual lead generation system that you are familiar with bring about a change by automating your lead generation process. Schedule your free consultation today at http://www.growwstacks.com and let us assist you in creating your automated lead generation system.

Comments

Couldn’t Load Comments
It looks like there was a technical problem. Try reconnecting or refreshing the page.

Contact Details

Official Company Name: M TEC Software and Business Automation Private Limited

Headquarters Address: BLOCK NO 148, HOUSE NO 119, PRARTHNA CHS, IN-FRONT OF CHURCH VIKRAM, KALWA, Thane, Maharashtra, India, 400605

Regional Office AddressOffice 105, 106 1st Floor, B M Tower, Sapna Sangeeta Road, Indore, 452001 MP, India

Phone no: +91-9039114144

Email: admin@growwstacks.com

bottom of page