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Build a High-Performing Content Team Through Communication

Writer's picture: Riolyn MurrayRiolyn Murray
High-Performing Content Team | Growwstacks

Introduction: Content Team Communication Management


Producing consistent, high-quality content across multiple platforms is a practice every content creator is following today. The question is how can you efficiently manage a content team that can generate over 100 pieces of content weekly without getting caught in endless loops of emails and confusing feedback? This guide demonstrates how to enhance communication within your content team and establish a scalable workflow.


The Foundation: Moving Beyond Email-Based Communication


Many content creators frequently face the issue of managing content teams, relying too heavily on emails. Emails often get lost in cluttered inboxes and pose as ineffective when one is often on the lookout for creative feedback.


Solution: Implementing a multi-tool strategy that capitalizes on the strengths of various platforms to meet specific communication needs.


Let's break down the three core pillars of effective content team communication:


  1. Streamlined team notifications

  2. Structured creative feedback systems

  3. Clear creative guidelines


Building a Notification System That Works


The key to maintaining high production volumes lies in creating a notification system that's both efficient and transparent. Here's how to implement it:


Airtable's Content Notification System | Growwstacks

The Power of Unique Content IDs


Every piece of content in your pipeline needs a unique identifier. It may appear to be a minor detail, yet it is vital for several reasons. How?


  • Eliminates confusion when referencing specific content pieces

  • Enables seamless tracking across different platforms

  • Facilitates automated workflows and notifications

  • Makes it easier to maintain organization as content volume grows


Implementing Slack-Based Communication


Rather than relying on email, using Slack for team communication offers several advantages:


  • Instant notifications for new project assignments

  • Easy access to project links and resources

  • Clear visibility of outstanding tasks

  • Real-time communication capabilities


Slack Integration Implementation | Growwstacks

Mastering Creative Feedback with Frame.io


One of the toughest parts of content creation is providing clear and actionable feedback. This is where Frame.io comes into play, representing itself as a game-changing tool for creative teams to use.


Benefits of Using Frame.io:


  • Timestamp-specific comments

  • Visual indicators directly on videos

  • Real-time status updates

  • Integration with other workflow tools


Setting Up the Feedback Loop


To create an efficient feedback system:


  1. Video editors submit content for review through Frame.io

  2. Reviewers can leave precise, time-stamped feedback

  3. Status updates trigger automated Slack notifications

  4. Editors receive clear, actionable revision requests


Establishing Clear Creative Guidelines


The last component is developing and upholding detailed creative guidelines. This ensures consistency across all content while reducing the need for extensive revisions.


Creative Guidelines Content Creation | Growwstacks

Key Components of Creative Guidelines:


  • Visual style requirements

  • Brand voice and tone specifications

  • Technical specifications

  • Platform-specific requirements

  • Common mistakes to avoid


Making Guidelines Accessible


Your guidelines should be:


  • Easily accessible through your project management system

  • Linked directly to relevant projects

  • Updated regularly based on team feedback

  • Written clearly with examples


Automating Your Workflow with Modern Tools


To effectively scale and enhance your content production, it's essential to utilize automation tools. Here's where Make.com (formerly Integromat) comes in as a powerful solution for connecting your various platforms and automating repetitive tasks.


Eager to begin automating your workflow? Schedule a Free Automation Consultation Call at https://www.growwstacks.com/get-free-automation-consultation


Integration Possibilities:


  • Automatic status updates across platforms

  • Triggered notifications based on project milestones

  • Content distribution automation

  • Analytics tracking and reporting


Begin your journey with Make.com by taking advantage of our exclusive offer: receive 10,000 free operations when you sign up via our special link https://www.make.com/en/register?pc=growwstacks


Practical Implementation Steps


  1. Audit Your Current Process


  • Document existing communication channels

  • Identify bottlenecks and pain points

  • Map out the ideal workflow


  1. Set Up Core Tools


  • Configure Slack channels and integrations

  • Configure Frame.io for video review

  • Establish Airtable as your central database


  1. Create Documentation


  • Develop comprehensive creative guidelines

  • Document standard operating procedures

  • Develop onboarding resources for new team members


  1. Implement Automation


  • Connect tools using Make.com

  • Set up automated notifications

  • Create monitoring dashboards


Measuring Success and Optimization


To ensure your new system is working effectively, track these key metrics:


  • Time from content creation to publication

  • Number of revision rounds per piece

  • Team satisfaction scores

  • Content quality metrics

  • Production volume statistics


Have specific automation requirements? Contact our experts at admin@growwstacks.com


Conclusion and Next Steps


Implementing a streamlined communication system for your content team isn't simply about putting the right tools to use —it is about creating a cohesive ecosystem where creativity can flourish without getting obstructed by administrative overhead. If you begin to follow the framework outlined in this guide, you'll be capable enough of achieving and maintaining high-volume content production while maintaining quality and team satisfaction, at the same time.


Delve into everything automation, and take your content creation to the next level. Use these steps if necessary-


  1. Evaluate your current tools and processes

  2. Book a consultation to discuss automation opportunities

  3. Begin implementing the suggested communication framework

  4. Monitor and optimize your new system


Remember, the key to success is starting with a solid foundation and building incrementally. Focus on getting the basics right before adding more complex automation and workflows.


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